M.A.D.E. 4 Victory
Not Therapy. Not Hype.
A system for Real Change.
M.A.D.E. 4 Victory transforms team culture from the inside out—through peer leadership, mental resilience, and systems built to last.
Welcome to the Future of Sports Culture and Team Development
At M.A.D.E. 4 Victory (M4V), we equip athletes to lead from within their high school, NCAA, or professional teams—combining mental strength, identity development, and peer leadership into a system that transforms locker rooms, not just individuals.
Our Services are designed to align with your department’s goals, reinforce your culture, and empower athletes to take ownership of themselves and their teams.
Built by Athletes, For Athletes
M.A.D.E. 4 Victory (M4V) is a purpose-driven leadership and mental resilience platform created by former Division I athletes who lived the grind and now lead the change.
Founded by Nate Guyton, a licensed mental health provider in the state of Texas and walk-on turned team leader at TCU, and Jason Phillips, a 2× All-American and former NFL linebacker, M4V blends experience and expertise to help teams build trust, unity, and measurable growth.
M4V is proud to partner with TCU football and LA tech football by creating a new position group of peer leaders
Join these Innovators
What our Peer-leaders Are Saying from a 2024 Victory Formation Football Program
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92% reported a significant increase in their confidence level helping a teammate both in daily support and in crisis
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94% reported a significant increase in their knowledge about mental health tactics
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95% reported the goals and topics of the program as relevant to their needs
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96% reported the Victory Formation will significantly benefit their team
96% reported a connection with Nate, Nate’s approach as effective, and Nate as the right person for the job
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Ready to make culture your competitive edge?
Let’s talk about how M4V can transform your team.